In this paper, we present a literature review and classification scheme for electronic
commerce (EC) research. The former consists of 275 journal articles published between …

Business‐to‐business international Internet marketing (B2B IIM) has emerged as one of the
key drivers in sustaining an organisation's competitive advantage. However, market entry …

Business organizations have huge potential to increase their customer base by offering e-
commerce services, especially in the post-pandemic era. Ensuring secure e-commerce …

This paper proposes a model for the formation of online purchase intention based on
perceived value, trust and the antecedents of perceived security and privacy, using the …

People have alternative treatments and treatments through traditional techniques and herbal
remedies. They have attitudes and beliefs about herbs to be able to overcome complaints of …

Online banking (Internet banking) has emerged as one of the most profitable e-commerce
applications over the last decade. Although several prior research projects have focused on …

This paper examines empirically the factors that affect the adoption of Internet banking by
Tunisian bank customers. As base model, we use the technology acceptance model (TAM) …

Purpose The purpose of this study is to investigate the antecedents of behavioral intention to
use (BIU) mobile payment in Indonesia by extending unified theory of acceptance and use of …

A four-dimension scale of loyalty that reflects Oliver's [Satisfaction, a Behavioral Perspective
on the Consumer, McGraw-Hill, New York, 1997] conceptualization of a sequential loyalty …

The importance of perceived trust, security and privacy in online trading systems | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …