Machine learning heavily relies on data, but real-world applications often encounter various
data-related issues. These include data of poor quality, insufficient data points leading to …

This paper reviews the economic literature on the European Union's General Data
Protection Regulation (GDPR). I highlight key challenges for studying the regulation …

The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …

Artificial intelligence (AI) will substantially impact retailing. Building on past research and
from interviews with senior managers, we examine how senior retailing managers should …

That artificial intelligence (AI) has the potential to provide significant benefits is generally
accepted by both practitioners and scholars. However, the dark side of AI is less discussed …

This study examines the role of artificial intelligence (AI) as a marketing strategy and
explains its contribution to firms and the factors influencing their development. The study …

Data is considered the new oil of the economy, but privacy concerns limit their use, leading
to a widespread sense that data analytics and privacy are contradictory. Yet such a view is …

The marketing domain has grown increasingly rich with data, frameworks, and analyses that
enable marketers to craft and execute effective strategies, but they simultaneously represent …

Today, both marketing practitioners and researchers have access to a wide variety of
multimedia data, such as combinations of text from social media posts and online reviews …

We consider the risk of reidentification of panelists in marketing research data that are
widely used to obtain insights into buyer behavior and to develop marketing strategy. We …