Responding to the call for more studies that dig deeper into the mechanism linking live-
streaming's (SC live-streaming) distinctive characteristics with impulsive buying behaviour …

The rapid growth of technology and its perfect utilization by marketers in their product
displays transform consumers' purchasing patterns across the globe. Previous literature …

Short videos have gradually become a new channel for resorts to promote their brands on
social media. This study aims to determine the effect of content structure types and …

Purpose This paper aims to understand what kind of fashion product picture can arouse
greater embodied mental simulation at two distinct steps of consumers' shopping journey …

Purpose In keeping with recent body image social trends, consumer demand for the
adoption of plus-size models is increasing, although the use of thin models remains …

Purpose: This paper aimed to synthesize designed information, novelty, perceived
usefulness, involvement, attitude, and purchase intentions. Scholars developed a …

Objective In marketing, in particular clothing marketing, the visual tool of the mannequin
plays an important role in attracting the customers' attention as a part of the store window …

This research aims to analyze the perception of customers who visit points of sale on the
determining elements of visual merchandising. The study is carried out under a quantitative …

هدف: در بازاریابی به‌خصوص بازاریابی پوشاک، ابزار بصری مانکن، به‌عنوان بخشی از ویترین
فروشگاه، در جلب توجه مشتریان نقش مهمی را ایفا می‌کند. تأثیر مانکن‌ها در ارزیابی مشتریان از …‎

El objetivo de la investigación fue revisar la literatura sobre el merchandising visual y
efectuar los enfoques de clasificación como efecto persuasivo para facilitar la toma de …