Over-the-top (OTT) firms must overcome the hurdle of the competitive Korean media market
to achieve sustainable growth. To do so, understating how users enjoy OTT and analyzing …

Purpose The purpose of this paper is to examine current trends in over the top (OTT)
research through bibliometric analysis of Scopus and Web of Science indexed publications …

본 연구의 목적은 확장된 통합기술수용모델 (UTAUT2) 을 통해 OTT 플랫폼 기반 스포츠 라이브
스트리밍 서비스 사용의도와 사용행위에 미치는 영향을 규명하는 것이다. 이러한 연구의 …

This study examined whether information and communication technology (ICT), over the top
(OTT) market growth, and economic freedom affect tourism at the global level. Toward this …

The usage of video-on-demand (VOD) platforms has increased due to the COVID-19
pandemic. Because of this, many companies have created their own VOD platforms. Despite …

Purpose The purpose of this study was to empirically investigate the role of e-service quality
factors in predicting e-satisfaction. The study context was spirituality and well-being over-the …

The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-
sided markets. For this, we examine six strategic factors influencing OTT's success in Korea …

An exponential increase in online video streaming literature on OTT platforms during and
post-COVID indicates the growing popularity of streaming services. The present bibliometric …

What the human visual system can perceive is strongly limited by the capacity of our working
memory and attention. Such limitations result in the human observer's inability to perceive …

Video encoding/decoding is an extremely relevant workload in our society today. Video
accounts for a significant percentage of the world's online traffic, which is expected only to …