Web 2.0 technologies and social media gave a rise to social commerce as a new
phenomenon in the business world. Recently, social commerce gained a major attention …

Social commerce contributes multi-disciplinary knowledge concerning psychology,
sociology, computer science, and marketing in business. Its development complicated due …

Purpose Social commerce (s-commerce) offers community-based platforms that facilitate
customer-to-customer interactions and the development of customers' social shopping …

Purpose In any developing country, the critical benefits for ensuring proper utilization of e-
government learning services have basically emerged from the integration of underlying …

The recent advancements in social media and electronic commerce have produced a new
business model called social commerce. This new business model has facilitated online …

This chapter discusses how social commerce is currently being used in industry and its
future potential, bringing together the key themes of this book. The challenges of social …

There is numerous use of web-based business in publicizing and advancing of items and
administrations. Social business is a web-based business which utilizes web-based life …

The authors study the effects of perceived interactivity on consumer behavioral intention
according to the characteristics of consumer behavior in mobile social commerce. Results …

Seitdem soziale Medien leichter zugänglich sind, nutzen immer mehr Personen diese als
eine Informationsquelle zu Unternehmen, Marken, Produkten und Dienstleistungen. Social …

In the recent past, social media has gradually evolved from a platfrom for communication
and personal exchange to a space where contemporary consumer desires are awakened …