Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …

Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …

Considering the importance of retaining key staff and managing the negative impact of high
labor turnover on firm performance, this study investigates the notion of internal market …

Purpose The purpose of this paper is to develop and propose an integrated model of
marketing knowledge from a tacit knowledge management perspective. This paper further …

Internal marketing (IM) is increasingly recognized as a tool to institutionalize organizational
values, improve employee commitment and enhance customer satisfaction. A theoretical …

Purpose The purpose of this paper is to investigate the effects of internal marketing
orientation, external marketing orientation, and subjective well-being on the affective …

Purpose By using the lens of knowledge-based view (KBV) and focusing on individual loci of
knowledge, the present study addresses whether marketing knowledge management (MKM) …

This study investigates the role of marketing managers as strategic change agents from the
dynamic managerial capabilities' perspective. It nurtures the broader theoretical questioning …

Purpose Although the existing internal marketing (IM) scales include various scale items to
measure employee motivation, they fall short of incorporating the needs and expectations of …

Frontline employees (FLEs) are the face of a service organisation, dealing directly with the
firms' customers, who, if effectively managed through internal marketing (IM), deliver …