Mediterráneamente. Estudio de eficacia cuantitativa del branded content en las películas publicitarias de Estrella Damm

El objeto de estudio de esta investigación está comprendido por dos de las películas
publicitarias de branded content en formato cortometraje de la marca de cervezas Estrella …

" YENİ TÜRKİYE" DE ULUSAL GÜNLERİN REKLAM FİLMLERİNDE HATIRLANMASI: GÜNDELİK MİLLİYETÇİLİĞİN GÖRÜNTÜLERİ

CN Kınıkoğlu - Moment Dergi, 2022 - dergipark.org.tr
Bu araştırmada Kemalist milliyetçiliğin ve tarih yazımının muhalefet konumuna düştüğü “yeni
Türkiye” de ulusal günlerin reklam filmlerinde nasıl hatırlandığı incelenmektedir …

Talking the nation over advertising: The case of Catalan commercial advertisements

M Lladonosa-Latorre… - Catalan journal of …, 2021 - intellectdiscover.com
This article addresses how advertisements are narrative devices for the construction,
imagination and diffusion of the nation's depictions in the context of globalization. In this …

[PDF][PDF] Dra. María RODRÍGUEZ-RABADÁN

H GALÁN-FAJARDO, DELPR Cristina - mediterranea-comunicacion. org, 2022 - rua.ua.es
This study seeks to analyse two branded content advertising films in a short film format,
assigned by the Catalan beer brand Estrella Damm. Both productions are located under the …

[PDF][PDF] Tekenen van banaal nationalisme in het televisieformat SKAM: comparatieve studie van de Lage Landen

L Bossuyt - libstore.ugent.be
Tekenen van banaal nationalisme in het televisieformat SKAM: comparatieve studie van de Lage
Landen Page 1 Tekenen van banaal nationalisme in het televisieformat SKAM: comparatieve …