Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter

M Faus, F Alonso, A Javadinejad… - Frontiers in Public …, 2022 - frontiersin.org
Introduction While public health campaigns disseminated through Twitter have multiple
theoretical advantages over other strategies (eg, a high potential reach and low economic …

Assessing stability in the relationship between parties in crowdfunding and crowdsourcing projects during the COVID-19 crisis

ZJ Liu, E Panfilova, A Mikhaylov… - Journal of Global …, 2021 - igi-global.com
This research reviews challenges in building sustainable relationships between the parties
involved in the crowdfunding and crowdsourcing projects, which are running in extreme …

COVID-19 crisis impact on the stability between parties in crowdfunding and crowdsourcing

ZJ Liu, E Panfilova, A Mikhaylov, A Kurilova - Wireless Personal …, 2022 - Springer
This research reviews challenges in building sustainable relationships between the parties
involved in the crowdfunding and crowdsourcing projects, which are running in extreme …

Evaluation of user experience in augmented reality mobile applications

V Davidavičienė, J Raudeliūnienė… - Journal of business …, 2021 - journals.vilniustech.lt
Globalization, technological development and a dynamic business environment influence
the change of customer information demands. It becomes vital for organizations to find out …

Perception of advertisements for healthy food on social media: Effect of attitude on consumers' response

P Cuesta-Valiño, PG Rodríguez… - International journal of …, 2020 - mdpi.com
The growing concern for health is currently a global trend, so promoting healthy products is
an opportunity that companies can exploit to differentiate their products in highly competitive …

How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing

K Kanaan, M Abuhjeeleh, F Darabseh… - Cogent social …, 2023 - Taylor & Francis
Innovative performance has been identified as a critical dynamic in various sectors, while
little research has focused on the mediating role of knowledge sharing. The current study …

An AI-enabled approach for improving advertising identification and promotion in social networks

B Shi, H Wang - Technological Forecasting and Social Change, 2023 - Elsevier
The rapid development of the social economy has considerably impacted the traditional
advertising industry. In terms of identifying and recommending advertisements, improving …

The motivating factors for switching intention to use halal cosmetics in Indonesia

T Widiastuti, D Mardhiyah, I Mawardi… - Journal of Islamic …, 2024 - emerald.com
Purpose The halal cosmetics industry continues to grow significantly. Furthermore, using
halal cosmetics is a must for Muslims. This study aims to analyze the factors influencing the …

Green Social Media Campaigns: Influencing Consumers' Attitudes and Behaviors

R Ummar, K Shaheen, I Bashir, J Ul Haq, MA Bonn - Sustainability, 2023 - mdpi.com
The main aim of this research was to shed light on the influence of social media campaigns
on consumers' attitudes toward green tourism, aligning with sustainable consumer behavior …

Adapting emotion detection to analyze influence campaigns on social media

A Bhaumik, A Bernhardt, G Katsios, N Sa… - Proceedings of the …, 2023 - aclanthology.org
Social media is an extremely potent tool for influencing public opinion, particularly during
important events such as elections, pandemics, and national conflicts. Emotions are a …