Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …

Previous research has examined knowledge seeking behaviors and knowledge contribution
behaviors in online communities, but it is not clear what is the relationship between …

In today's internet ecosystem, social media influencers serve a central purpose in the
creation of a compelling online presence that engages their followers. This study examines …

Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

Purpose The purpose of this study is to increase the understanding of the online brand
advocacy (OBA) and brand loyalty relationship through a social identity theory lens …

Traditionally, green building rating systems have used a building-centric sustainability
evaluation. This research challenges the status-quo of building sustainability assessment …

This study used augmented reality (AR) to test the effects of perceived social presence,
perceived media richness, media empathy and social capital on intentions to participate in …

With the rapid development of the Internet, the way of investors communicating to firms has
evolved from the traditional offline approach to the online mode. Based on the number and …

Express delivery packaging recycling is necessary to alleviate carbon emissions and
environmental pollution, prioritizing residents' recycling efforts. Existing research rarely …

Online travel communities have been pivotal touchpoints for tourists to co-create
nontransactional values with both platforms and other tourists. This study employed a mixed …