Purpose. When many anomalies challenge efficiency market hypothesis and rationality,
behavioral finance theories are developed to investigate the psychological effects on human …

A large retailer habitually sends special offers and catalogues to previous customers. Yet
unfocused mass mailing is expensive–and annoying for recipients with no further interest in …

Psychological aspects of human nature cause behavioural biases and can lead to decisions
that differ from what is expected based solely on rational analysis. The effects of behavioural …

Purpose The purpose of this study is to examine the behaviour of retail investors while
making an investment decision and how it gets affected by the behavioural biases of the …

The intention of buying a home is revealed by many potential home buyers when they turn to
the Internet to search for their future residence. This paper examines the extent to which …

Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for
transactional and non-transactional uses due to these devices' inherent affordances, such …

This study examines a number of behavioral finance issues as they relate to real estate
investments. We find a statistically significant degree of mental accounting at all points …

Measuring behavioural biases affecting real estate investment decisions in India: using IRT |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

As many of recent study showed that e-marketing activities lead into higher marketing
performance such as sales, we believe that e-marketing should be evaluated in terms of its …

Behavioural economics provides unusually robust data that show that people have
hardwired, systematic cognitive biases that greatly limit their intellectual capabilities. From …