Ethical considerations in gamified interactive marketing praxis

S Al-Msallam, N Xi, J Hamari - The Palgrave handbook of interactive …, 2023 - Springer
Gamification with various designs is becoming a mainstay of interactive marketing, used to
pervasively and holistically to in value-creating marketing practices. Beyond marketing …

Studying the challenges of using social media in Iran: An explorative approach

M Jami Pour, A Naghdi Amiri, S Kamarei - Journal of Iranian Cultural …, 2022 - jicr.ir
In recent years, especially with the outbreak of the Coronavirus, social media has become a
platform for interactions with user-generated contents among online communities. Despite …