Purpose: This study investigates the relationship between product diversification strategy and cost stickiness, focusing on managerial overconfidence as a moderating factor. It aims …
D Maranga, R Ngali, J Wepukhulu - … of Economics and Finance, 3 (7) …, 2022 - iajournals.org
The general purpose of this research was to determine the effect of product diversification on profitability of listed commercial banks in Kenya. Product diversity is a strategy used by …
Persaingan dunia usaha yang semakin ketat memacu pelaku usaha untuk terus berinovasi. Diversifikasi produk menjadi salah satu strategi utama untuk memperluas pasar dan …
Organizations, around the globe, are faced with challenges caused by turbulent competitive business environment (Shihachi, 2018). By providing microloans to customers who cannot …