أحمد يحيي عبيد, أحمد, محمد السطوحي, أحمد… - المجلة المصرية …, 2019 - alat.journals.ekb.eg
This study aims to identify the effect of demarketing mix (product, price, place and promotion)
on customers' perception toward reducing water consumption in Mansoura. It adopts post …