The utilization of chatbots has grown in popularity in recent years, leading to an increasing
interest among academics and practitioners. This study investigates the effect of chatbot …

Purpose Live streaming commerce has grown rapidly in recent years. Although the way
streamers communicate with viewers is the key to influencing users' purchase behaviors …

Abstract The application of Augmented Reality (AR) in business applications has seen
colossal growth in recent years with even healthier future growth expectations. To advance …

Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …

Despite the hype surrounding Artificial Intelligence (AI), the potential of AI in customer
relationship management (CRM) remains underexplored in academia. A between-subjects …

The ability of digital influencers to convert their followers into paying customers relies heavily
on the followers'“stickiness”, a topic that has not been adequately investigated in the existing …

On the basis of the parasocial interaction and social presence that e-commerce livestream
marketing can create, this study used structural equation modeling and the bootstrapping …

Online retailers are eager to find the answers to the following questions: How relevant is
SNS usage to consumer shopping decisions? Is the information shared on SNS likely to …

Purpose Drawing on the cognitive–affective–conative framework, this study aims to develop
a model of service robot acceptance in the hospitality sector by incorporating both cognitive …

Online social media is transforming the way customers communicate and exchange product
information with others. Consumers increasingly rely on the opinions and recommendations …