Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …

Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

Social media emerged as a primary source of information among young users, but its severe
effect on mental state due to information overload, still an area of concern for the …

Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …

We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …

A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …

The loyalty of the customers is very important for the survival of the organizations. Therefore,
the prime objective of the present study was to examine the effect of sensory factors namely …

In the retail sector, it has become necessary for retailers to differentiate themselves using
new strategies, such as managing shopping experiences. The retailer can benefit from …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …