Purpose Although the store environment-impulse buying nexus is well documented, the
influence of consumer motivations on this nexus is still underexplored. Consequently, this …

Pengembangan model konseptual ini diarahkan untuk mendorong terjadinya pembelian
produk oleh konsumen di mana proses ini terjadi secara online atau dalam lingkup online …

Impulse buying behavior is used to be an interesting issue to be figured out by many
researchers and marketers, among consumer behavior's studies. Increased access to …

The art of visual displays and the arrangement of merchandising solutions in a shop is
virtual merchandising, which improves layout and design, increases development, sales and …

Visual merchandising is an extremely important element as the first visual cue that affects
buying behavior of customers. This study aims to identify determinants of visual …

The purpose of this study was to determine the financial performance of companies in the
health sector listed on the Indonesia Stock Exchange. This study uses financial ratios …

Many of the researchers have studied and explored the synergetic impacts of different
factors affecting the impulse buying and the factors affected by impulse buying which affect …

Penelitian ini dilakukan untuk meneliti faktor-faktor yang mempengaruhi impulse buying
pada konsumen eDUCAMart di Wonosobo, yang terdiri dari store atmosphere, promosi dan …

During the last few years, global fast fashion retailers have been penetrating Asian
emerging markets and Vietnam is not an exception. This study explores both external and …

The scope of visual merchandising is growing rapidly with advances in technology. Apparel
retailers need to ensure their visual merchandising has stronger impact, as competition in …