Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

Purpose To attain green economic efficiency, small, micro and medium-sized firms must
follow environmental paradigms. This research aims to discover the relationship between …

Many companies have paid attention to environmental preservation in recent years. Firms
label their goods or services ecologically responsible, becoming a quickly growing trend …

Taking into consideration fairness concerns and altruistic preferences of manufacturers, this
paper aims to propose a green dual-channel supply chain that incorporates consumers' …

Green communication is important for businesses to achieve customer satisfaction and gain
a significant competitive advantage. Therefore, improving the indicators is very significant for …

In order to respond to and take advantage of consumers' growing interest in green products,
an increasing number of firms are expanding their market share by introducing green …

The rapid development of industrialization has led to the increasing contradiction between
human and nature, and green products are favored by more and more consumers. In this …

Abstract Sustainable Development Goal 12 (SDG‐12), that is the responsible consumption
and production, is aimed to encourage producers and consumers to consider sustainable …

The growing online marketplace has opened a plethora of opportunities for businesses
across various industries. Manufacturers, seeking to bypass intermediaries and directly …

Purpose Motivated by consumers' concerns about water resources, this paper studies the
interactive impact of advertising efforts and water-saving on corporate profits in apparel …