The influence of unhealthy food and beverage marketing through social media and advergaming on diet‐related outcomes in children—A systematic review
CM Mc Carthy, R de Vries, JD Mackenbach - Obesity Reviews, 2022 - Wiley Online Library
Children are increasingly exposed to food and beverage marketing, but little is known about
the specific effects of marketing through media most used by children. This study aims to …
the specific effects of marketing through media most used by children. This study aims to …
Product placement in mass media: a review and bibliometric analysis
This article provides a comprehensive and systematic review of the product placement
literature in order to map the thematic development of product placement research, help …
literature in order to map the thematic development of product placement research, help …
Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games
It has long been a challenge for online game providers that online game players frequently
switch to alternative games without much hesitation. Current IS continuance theories are …
switch to alternative games without much hesitation. Current IS continuance theories are …
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
EA Van Reijmersdal, E Rozendaal… - Journal of interactive …, 2012 - journals.sagepub.com
The integrated and highly involving nature of advergames has led to criticism and concern
among academics and caretakers. It is assumed that children are highly susceptible to …
among academics and caretakers. It is assumed that children are highly susceptible to …
An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction
There is wide consensus that the brand experience literature (BEL) suffers from a deficit in
conceptual works. This study argues that, for brand experience research to overcome its …
conceptual works. This study argues that, for brand experience research to overcome its …
Advertising and young people's critical reasoning abilities: Systematic review and meta-analysis
BACKGROUND AND OBJECTIVES Young people are exposed to an abundance of
advertising for unhealthy products (eg, unhealthy foods, tobacco, alcohol). Because of their …
advertising for unhealthy products (eg, unhealthy foods, tobacco, alcohol). Because of their …
[HTML][HTML] Brands in virtual reality games: Affective processes within computer-mediated consumer experiences
Virtual reality (VR) marketing is here to stay—or at least that is what is generally believed.
Head-mounted display (HMD) VR hardware is rapidly becoming more accessible to the …
Head-mounted display (HMD) VR hardware is rapidly becoming more accessible to the …
Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives
CC Lu, L Wu, WH Hsiao - International Journal of Information Management, 2019 - Elsevier
Mobile advertising is an increasingly popular marketing channel since it can present
advertising in a personalized manner. This study examines the development of customer …
advertising in a personalized manner. This study examines the development of customer …
Advertising targeting young children: an overview of 10 years of research (2006–2016)
ABSTRACT A review of 138 published academic articles was conducted to provide an up-to-
date and comprehensive overview of academic research of the past decade (2006–2016) …
date and comprehensive overview of academic research of the past decade (2006–2016) …
[图书][B] The psychology of entertainment media: Blurring the lines between entertainment and persuasion
LJ Shrum - 2003 - books.google.com
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …
media affects its viewers, both in intended and unintended ways, and the psychological …