Since Brehm first proposed reactance theory in 1966, many studies have explored the
remarkable psychological phenomenon of reactance, which Miron and Brehm reviewed in …

The present research explores the relationship between anticipated emotions and pro-
environmental decision making comparing two differently valenced emotions: anticipated …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Social norms have long been considered across the social and behavioral sciences for their
effects on human behavior. This review focuses on norms that explicitly or implicitly convey …

Guilt appeals in the field of persuasion are quite common. However, the effectiveness of
these messages is sometimes ambivalent. It is widely acknowledged that guilt leads people …

Although the role of (eco) guilt is relatively well-established in the literature on
environmentally-friendly behaviors, little empirical research has been dedicated to this topic …

By conducting field experiments with energy-saving and environment-friendly refrigerators,
data concerning different emotional green appeals and consumers' psychological …

Encouraging green consumption has become a topic of immense interest in terms of
Chinese dual carbon (carbon peaking and carbon neutrality) goals. We used impression …

Emotions are powerful drivers of human behavior that may make people aware of the
urgency to act to mitigate climate change and provide a motivational basis to engage in …

Psychological reactance theory suggests that the higher the threat-level of persuasive
messages, the higher the reactance. Previous research has revealed ways to manipulate …