M Cho, CN Seon, S Shin, JH Um, S Hong… - Proceedings of the …, 2015 - dl.acm.org
We introduce a prescriptive analytics system, that is, a marketing strategy support system, to provide small business with advice for their future business actions. The system links …
This paper focuses on the first step in combining prescriptive analytics with scenario techniques in order to provide strategic development after the use of InSciTe, a data …