This study carries out content analysis and systemizes articles on social media marketing in
the Web of Science database. Forty‐four studies were analyzed in accordance with a …

Purpose This systematic review aims to comprehensively explore the existing literature on
the use of corporate communication within the realm of social media. Design/methodology …

Purpose: To examine the impact of artificial intelligence-assisted social media marketing
(AISMM) on the performance of startup businesses of small and medium enterprises (SMEs) …

Purpose The purpose of this paper is to analyze the relationship between Job Design, Job
Commitment and Organizational Culture with Human Resource Performance: a study of the …

Purpose The purpose of this paper is to demonstrate the power of social media networks,
namely Instagram, in building brand communities and co-creating value for brands. By …

Purpose The study aims to advance the current state-of-the-art and identify the main
theories, methodologies and research gaps. In this article, we examine the network …

This paper aims to contribute to a better understanding of the literature on science and
technology parks. The use of bibliometric analysis techniques is growing rapidly in …

Cyberfeminism is a woman-centered perspective that advocates women's use of new
information and communications technologies for empowerment. This paper explores the …

This article presents an empirical analysis of determinants of the survival of firm or self-
employed workers in the Spanish translation sector. In the midst of a global downturn, the …

In today's competitive era, usage of social media as a marketing communication tool is not a
new concept. Many marketers are using this media for communicating corporate social …