Managing customer heterogeneity (CH), that is, differences among customers (eg,
consumers, business firms) is an important, yet challenging consideration for firms seeking …

Many incumbent firms respond to the emergence of a disruptive business model by adding
the business model into their existing ones. But, not all incumbents perform better after …

Dieses bewährte Standardwerk liefert Studierenden im Bachelor-und Masterprogramm
sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich …

The optimal time to enter emerging industries is a key concern in strategy, yet scholars
struggle to create a theoretical foundation that can integrate conflicting empirical findings …

Next-generation technology provides users with new, advanced functionality that often
renders the past technology obsolete, opening a window of opportunity for challengers …

We advance first mover advantage (FMA) theory by examining how the pace of market
evolution and technology evolution potentially enables or disables FMA. Integrating several …

Understanding the nature and consequences of the competitive dynamics among firms is a
key objective of the strategic management field. We review recent developments in six …

We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an
expanding marketplace for domestic tasks at the time of our study, we show that growth …

We examine the relationship between objective and perceived quality for 241 products in 46
product categories over a period of 12 years. On average, we find that the effect of a change …

This study theorizes about the behavioral and knowledge creation implications of betting on
the losing technology in a competing technology situation and focuses on three main …