Family-friendly wine tourism? A debate with evidence from three Portuguese wine routes

R Camara Malerba, E Kastenholz… - Zeitschrift für …, 2024 - degruyter.com
Although wine tourism is predominantly described as an activity practised by middle-aged
adults who travel without children to experience, learn about and buy wines, it has been …

Marketing Digital e Enoturismo nas Rotas de Vinho do Centro de Portugal: Estudo de Vídeos Promocionais com Recurso a Eye-Tracking

MJC da Silva Neves - 2022 - search.proquest.com
Com o crescimento exponencial, nas últimas décadas, do desenvolvimento tecnológico, o
marketing digital tornou-se uma área muito aliciante de estudo, dada a cada vez maior …