Purpose The purpose of this study is to summarize the findings of consumer factor research
and to suggest future lines of inquiry connected to branding outcomes. Consumers are …

Research on curiosity has undergone 2 waves of intense activity. The 1st, in the 1960s,
focused mainly on curiosity's psychological underpinnings. The 2nd, in the 1970s and …

Sensation seeking is a trait describing the tendency to seek novel, varied, complex, and
intense sensations and experiences and the willingness to take risks for the sake of such …

Need for cognition in contemporary literature refers to an individual's tendency to engage in
and enjoy effortful cognitive endeavors. Individual differences in need for cognition have …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

According to the elaboration likelihood model, both situational and dispositional factors can
influence the extent to which attitudes are formed through issue-relevant thinking. The …

Psychologists have always been interested in interest, and so modern research on interest
can be found in nearly every area of the field: Researchers studying emotions, cognition …

Response bias continues to be the most frequently cited criticism of personality testing for
personnel selection. The authors meta-analyzed the social desirability literature, examining …

This paper proposes a two-factor conceptualization of exploratory consumer buying
behavior in which exploratory acquisition of products is distinguished from exploratory …

Cognitive or intellectual investment theories propose that the development of intelligence is
partially influenced by personality traits, in particular by so-called investment traits that …