Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …

Abstract “I think if my girl knew it was gender-neutral, she wouldn't want it, because she
would say 'well that's for boys Mum'and she wants girls' stuff, just girls' stuff like all the other …

Woman boss series and woman boss posts on social media that portray women in
stereotypically male professions have attracted scholarly attention. The positive effects of …

Purpose Marketers often select unique color names for products to heighten shopper
interest. The purpose of this study is to use self-referencing as the foundation for assessing …

Purpose This paper aims to examine a new approach to understanding the
interrelationships between destination brand gender, stereotypes, destination brand …

This research draws on social identity theory and social role theory of gender stereotypes to
investigate the role of brand gender personality (masculine and feminine) on generating …

Purpose The purpose of this paper is to examine the consumer response to brands offering
gendered product differentiation (ie products “for her” or “for him”). Design/methodology …

The current research explores the impact of fans' team identification on their emotional
responses towards diversity, equity and inclusion (DEI) initiatives by sporting organisations …

Purpose The growing cost and difficulty related to “finding someone” suggests that the role
of service organisations in explicitly supporting and designing opportunities for love …

In today's marketing landscape, consumer demand for eco-friendly products is on the rise,
yet the psychological factors that encourage green purchasing intentions remain unclear. To …