This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history
or the history of marketing thought. We have ranged across the humanities and social …

Neoliberalism: The Key Concepts provides a critical guide to a vocabulary that has become
globally dominant over the past forty years. The language of neoliberalism both constructs …

Social media enjoy a phenomenal success in terms of adoption and usage levels. They
cause paradigm shifts on how people connect and communicate with each other, on how …

Purpose–The purpose of this paper is to review the 1985-1991 project called “The
Consumer Behavior Odyssey”, including a retrospective assessment of its context and role …

A década de 1980 trouxe uma visão alternativa à corrente positivista predominante no
campo de pesquisa do consumidor: a Consumer Culture Theory (CCT), que assume uma …

In order to understand the connection between development, marketing and transformative
consumer research (TCR), with its attendant interest in promoting human well-being, this …

The mainstream area of marketing maintains that consumerism is a social movement that
seeks to support consumers against corporate wrongdoings. Led by the area's canons …

Names: Keller, Margit, editor. Title: Routledge handbook on consumption/edited by Margit
Keller, Bente Halkier, Terhi-Anna Wilska and Monica Truninger. Description: Abingdon …

Purpose–This paper calls attention to the importance of historical research within “critical
marketing studies”. It seeks to articulate a historical perspective based on the work of Michel …

Segmentation is the very essence of marketing–giving people what they want. A popular
definition of segmentation is that it is 'the act of dividing a market into distinct and meaningful …