National policymakers are now faced with the challenge of implementing the UN 2030 Agenda for Sustainable Development and achieving the scopes envisioned through its 17 …
M D'Arco, V Marino, R Resciniti - Italian Journal of Marketing, 2024 - Springer
Abstract After Russia invaded Ukraine on February 24, 2022, hundreds of companies from across the globe publicly announced their intention to withdraw or suspend their operations …
Z Lee, SFS Alwi, R Gambetti - Journal of Business Research, 2024 - Elsevier
The increasing popularity of inclusive marketing as part of the broader strategies of brand activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …
K Kara, GC Yalçın, EA Ergin, V Simic… - Socio-Economic Planning …, 2024 - Elsevier
Sustainable brand equity denotes the perceived brand equity by consumers, influenced by companies' non-financial and environmental practices. To cultivate sustainable brand …
A Cammarota, F Avallone, V Marino… - The International Journal of …, 2024 - Elsevier
This study aims to conceptualize an emerging and still understudied phenomenon, defined as university activism. Academic institutions appear to be following the same path as activist …
Purpose-Social impact research remains in its infancy. The purpose of the paper is to build on Keeling and Marshall's (2022)'Call for impact'paper and develop a comprehensive Social …
The literature on brand management is continuously evolving in response to the rapidly changing business landscape. Recently, the concepts of brand activism, brand bravery, and …
S Xie, H Wei, S Chen - Psychology & Marketing - Wiley Online Library
Brand activism is a widespread phenomenon, yet strategies for leveraging activism messages to yield positive consumer responses and enhance brand equity are not well …
DMW Carvalho, JH Sumi, IF Martins… - Revista Eletrônica …, 2024 - acervomais.com.br
Objetivo: Descrever as atividades do projeto Planos do Bem, realizado em uma universidade pública no sul do Brasil, que visa a apoiar por ano, em Curitiba e região …