The relationship between brand activism and other forms of activism, as well as the potential
paradoxes that may arise from practicing brand activism, has not been fully addressed in the …

National policymakers are now faced with the challenge of implementing the UN 2030
Agenda for Sustainable Development and achieving the scopes envisioned through its 17 …

Abstract After Russia invaded Ukraine on February 24, 2022, hundreds of companies from
across the globe publicly announced their intention to withdraw or suspend their operations …

The increasing popularity of inclusive marketing as part of the broader strategies of brand
activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …

Sustainable brand equity denotes the perceived brand equity by consumers, influenced by
companies' non-financial and environmental practices. To cultivate sustainable brand …

This study aims to conceptualize an emerging and still understudied phenomenon, defined
as university activism. Academic institutions appear to be following the same path as activist …

Purpose-Social impact research remains in its infancy. The purpose of the paper is to build
on Keeling and Marshall's (2022)'Call for impact'paper and develop a comprehensive Social …

The literature on brand management is continuously evolving in response to the rapidly
changing business landscape. Recently, the concepts of brand activism, brand bravery, and …

Brand activism is a widespread phenomenon, yet strategies for leveraging activism
messages to yield positive consumer responses and enhance brand equity are not well …

Objetivo: Descrever as atividades do projeto Planos do Bem, realizado em uma
universidade pública no sul do Brasil, que visa a apoiar por ano, em Curitiba e região …