We explore emerging dynamics of social status and distinction in liquid consumption. The
new logic of distinction is having the flexibility to embrace and adopt new identity positions …

Previously, signalling status had been primarily studied from the conspicuousness of luxury
brands, including high prices and prominent designs. However, less attention has been …

The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught
academic attention. The result is a growth in global publications. This study examines 34 …

In the past decades, as traditional luxury goods and conspicuous consumption have
become more mainstream and lost some of their signaling value, new alternative signals of …

Purpose This study conceptualizes a form of luxury consumption in which luxury brands
collaborate with unconventional non-luxury partners. These unconventional luxury brand …

This paper identifies and discusses the main issues luxury brands should focus on when
building relationships with content creators. We build on the most recent scholarship into …

There has been a noteworthy rise in sustainability awareness in the fashion industry.
However, the motivation to adopt such behaviors is unclear, making it relevant to consider …

When designing luxury retail experiences, luxury managers are often encouraged to focus
on a single logic: the logic of distinction. Evidence suggests, however, that multiple logics …

The platformisation of digital consumption, means that increasingly many of the things that
we call ours–our messages, photos, music, achievements–are entangled in complex socio …

Purpose The purpose of this paper is to explore the tendencies of liquid consumption in
Muslim communities and analyse its impact on Muslims' consumption practices from the …