[HTML][HTML] Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities …

WM Lim - Journal of Business Research, 2023 - Elsevier
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda

O Khlystova, Y Kalyuzhnova, M Belitski - Journal of business research, 2022 - Elsevier
The ongoing COVID-19 pandemic has affected countless businesses, leading to serious
disruptions for many industries. Drawing on the resilience literature, this study offers an …

Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data

M Skare, MM de Obesso… - International journal of …, 2023 - Elsevier
Digital transformation is profoundly transforming SMEs' business activities, bringing about
comparative advantages and associated risks. Previous studies on digital transformation …

Business networks and organizational resilience capacity in the digital age during COVID-19: A perspective utilizing organizational information processing theory

X Xie, Y Wu, D Palacios-Marqués… - … Forecasting and Social …, 2022 - Elsevier
Based on organizational information processing theory (OIPT), this study examines how and
when business networks exert a positive influence on firms' organizational resilience …

[HTML][HTML] The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case …

N Zahoor, I Golgeci, L Haapanen, I Ali… - Industrial Marketing …, 2022 - Elsevier
This paper focuses on the critical role of business-to-business (B2B) high-tech small and
medium-sized enterprises'(SMEs) dynamic capabilities and strategic agility during the …

[HTML][HTML] Digital strategy implementation: The role of individual entrepreneurial orientation and relational capital

P Ritala, A Baiyere, M Hughes, S Kraus - Technological Forecasting and …, 2021 - Elsevier
In transformational strategy contexts such as digitalization, the entrepreneurial behavior of
the firm's employees is crucial. This study examines the role of employees' individual-level …

Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario

R Martín-Rojas, A Garrido-Moreno… - … Forecasting and Social …, 2023 - Elsevier
The strategic use of social media tools facilitates firms' entrepreneurial capabilities, enabling
them to become more innovative, increasing their proactivity, and helping them to renew …

Artificial Intelligence and reduced SMEs' business risks. A dynamic capabilities analysis during the COVID-19 pandemic

N Drydakis - Information Systems Frontiers, 2022 - Springer
The study utilises the International Labor Organization's SMEs COVID-19 pandemic
business risks scale to determine whether Artificial Intelligence (AI) applications are …

The behavioral finance of MSMEs in the advancement of financial inclusion and financial technology (Fintech)

A Risman, AJ Ali, M Soelton, I Siswanti - 2022 - mpra.ub.uni-muenchen.de
This study aims to determine empirical evidence of the effect of financial inclusion and
financial technology (fintech) on the behavioral finance of MSMEs. This study uses a …

The role of entrepreneurial orientation in developing SMEs resilience capabilities throughout COVID-19

S Zighan, M Abualqumboz… - The International …, 2022 - journals.sagepub.com
Through the lens of entrepreneurial orientation, this study investigates operational practices
that (small and medium-sized enterprises) have either adopted or improvised to support …