A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Instagram has become a popular platform for consumers and marketers. Using the stimulus-
organism-response theory, this study compared lifestyle and brand influencer types of …
organism-response theory, this study compared lifestyle and brand influencer types of …
Social media influencers: An effective marketing approach?
Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …
[HTML][HTML] Young adults' motivations for following social influencers and their relationship to identification and buying behavior
The main focus of this study is to understand why young people buy the products endorsed
by social influencers on social media platforms. Specifically, the first aim of this study was to …
by social influencers on social media platforms. Specifically, the first aim of this study was to …
[HTML][HTML] Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un) planned behaviour in Europe's millennials
L Johnstone, C Lindh - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …
translate into action when it comes to fashion garments. By testing a research model on 448 …
Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants
Social media influencer marketing is gaining importance in the restaurant industry,
especially for independent restaurants. This study explores the underlying mechanism of …
especially for independent restaurants. This study explores the underlying mechanism of …
How social media influencer's event endorsement changes attitudes of followers: the moderating effect of followers' gender
Purpose This paper aims to study how a social media influencer (SMI) endorsement affects
followers' event attitude and behavioral intentions. More importantly, it comparatively …
followers' event attitude and behavioral intentions. More importantly, it comparatively …
Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory
F Alam, M Tao, R Rastogi, A Mendiratta… - … Forecasting and Social …, 2024 - Elsevier
The role of social media influencers (SMIs) in promoting COVID-19 vaccination drives has
caught the attention of scholars and practitioners worldwide but remains understudied in …
caught the attention of scholars and practitioners worldwide but remains understudied in …
Gender-specific emotional characteristics of crisis communication on social media: Case studies of two public health crises
Understanding the effects of gender-specific emotional responses on information sharing
behaviors are of great importance for swift, clear, and accurate public health crisis …
behaviors are of great importance for swift, clear, and accurate public health crisis …
The Gendered Language of Financial Advice: Finfluencers, Framing, and Subconscious Preferences
As financial advice migrates online,“finfluencers” are democratizing access to financial
knowledge, challenging the historically male-dominated advisory landscape. This mixed …
knowledge, challenging the historically male-dominated advisory landscape. This mixed …
Exploring twitter discussions on healthy food: inspiring, access to healthy food for young, and nutritional economics in focus
R Kvasnička, L Kvasničková Stanislavská… - … in Sustainable Food …, 2024 - frontiersin.org
Considering that food is a critical factor for a healthy population, social media analysis of
discussions about this area is very important to understanding people's behavior. This …
discussions about this area is very important to understanding people's behavior. This …