The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …

Abstract Despite the South African government&# 39; s desire to encourage economic
growth via SME growth, attempts to ameliorate the difficulties encountered by SMEs are …

In the 21st century, the primary concerns within our society and economic framework revolve
around securing a sustainable future and ensuring our future prospects. The crises …

Dalam mendepani persekitaran luaran yang semakin mencabar, pelancongan luar bandar
sewajarnya bertindak lebih proaktif dalam mengkomersialkan produk mereka agar dapat …

The fashion industry has traditionally relied on the established marketing channels such as
advertising, sales promotion, public relations, direct marketing, personal selling, and limited …

The positive contributions that small and medium-sized enterprises (SMEs) make in the iron
and mining industries are vital for the development of the global economy. However, their …

Las empresas familiares representan un alto porcentaje de la economía y se ha demostrado
que las PYMEs son dinamizadoras de las economías, resulta relevante revisar a la luz de la …

This Study aim to analyze how implementation model of entrepreneurial orientation, market
orientation and business performance on Micro and Small Entreorises for food category in …

Penelitian ini menjelaskan mengenai strategi komunikasi pemasaran terpadu pada CV.
Bejo Motor. Tujuan dari penelitian ini adalah untuk menjelaskan mengenai model strategi …

This chapter introduces the core themes in the book—the traditional and digital perspectives
of marketing communications in the public sector. Specifically, it focuses on entities owned …