Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology...

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[HTML][HTML] The Effect of Digital Touchpoint Usage Experience on Customer Loyalty Mediated by Digital Engagement and Customer Satisfaction

TM Nanta, N Noermijati, F Rohman, AS Hussein - Businesses, 2025 - mdpi.com
This study aims to determine the influence of digital touchpoint usage experience,
specifically through the myIndiHome application, on customer loyalty, with digital …
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Customer Relationship Management: factor clave en la ventaja competitiva organizacional: Impacto y ventajas del CRM en las organizaciones

C Beltran - … Review Of Communication And Marketing Mix, 2024 - revistascientificas.us.es
El presente artículo analiza la conceptualización de CRM (Customer Relationship
management) o Gestión de las relaciones con el cliente, en donde se exponen diversos …
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