Correspondence Analysis: Methodological Perspectives, Issues, and Applications

NK Malhotra, BR Charles, C Uslay - Review of marketing research, 2017 - taylorfrancis.com
The literature focusing on the methodological perspectives, issues, and applications related
to correspondence analysis (CA) is reviewed. Starting with a historical note, the key features …

[图书][B] Marketing plan templates for enhancing profits

ER Kruger - 2015 - books.google.com
This workbook coaches business leaders to magnify the profits of a business. They learn a
unique scientific system for predicting and achieving results. Their systematic decisions will …

A multiple correspondence analysis of telephone contact rates

D Strutton, LE Pelton - The Mid-Atlantic Journal of Business, 1994 - search.proquest.com
To determine if various call-intercept characteristics affect the type of individual contacted,
data were obtained through a telephone survey of the general population of a major …