The emergence of social media led to major changes in the manner in which retailers
accomplish their daily profession, particularly since they provide traders with platforms for …

Effective digital communication of corporate social responsibility (CSR) initiatives and efforts
is critical to shaping stakeholder perceptions and opinions. Therefore, the aim of this article …

This study investigates the effectiveness of social media marketing for small businesses in
San Isidro, Nueva Ecija. Using a descriptive quantitative research design, data were …

GİRİŞ Ağızdan ağıza pazarlama, pazarlama alanında büyük ilgi gören güçlü ve etkili bir
iletişim şeklidir. Bireylerin sosyal ağlarında ürünler, hizmetler veya markalar hakkındaki bilgi …

This study aims to explore the impact of social media on brand loyalty. By analyzing brand
interaction, consumer engagement, and the breadth and depth of information dissemination …

En la era actual dominada por lo digital, el papel de las redes sociales en las estrategias de
marketing empresarial es innegable. En un contexto marcado por una competencia …

Mortgage life insurance (MLI) offers lucrative opportunities for insurers in Portugal but
retaining customers has become challenging amid regulatory changes and fierce …

La presente investigación tuvo como objetivo determinar la influencia de la mezcla del
marketing en la fidelización del cliente de una institución educativa de la ciudad de Piura …

Pandemi Covid-19 telah merubah perilaku konsumen dengan memaksa pasar untuk
melakukan Transformasi Digital. Pada situasi saat ini, E-Commerce memiliki peran penting …

La presente investigación tuvo como objetivo determinar si existe relación entre el
marketing mix y la fidelización de los hinchas del Club Alianza Lima, Perú, 2023. La …