Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …

Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

This research investigates the extent to which Mobile Augmented Reality (MAR) apps can
influence user attitudes and shopping behavior. It empirically explores user experience and …

Augmented reality (AR) is rapidly gaining attention in practice, and research as the adoption
of smartphones and technological advancements persist. The focus of current literature on …

The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …

With the increasing provenance of hedonic and social information systems, systems are
observed to employ other forms of feedback and design than purely informational in order to …

With the popularity and growth of social commerce, scholars and practitioners are
particularly interested in how the integration of social media with e-commerce practice may …

Organizations face increasing pressure to implement artificial intelligence (AI) within a
variety of business processes and functions. Many perceived benefits surround AI, but a …

Purpose Artificial intelligence (AI) customer service chatbots are a new application service,
and little is known about this type of service. This study applies service quality, trust and …