How blockchain technology can benefit marketing: Six pending research areas

A Rejeb, JG Keogh, H Treiblmaier - Frontiers in blockchain, 2020 - frontiersin.org
The proliferation of sophisticated e-commerce platforms coupled with mobile applications
has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational …

[HTML][HTML] Device-funded vs ad-funded platforms

F Etro - International Journal of Industrial Organization, 2021 - Elsevier
We analyze device-funded and ad-funded platforms with differentiated ecosystems
supporting apps provided under monopolistic competition. The incentives of a device …

The use of blockchain technology in marketing: advantages and barriers

BB Oymak, İ Kazançoğlu - … İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 - dergipark.org.tr
Blockchain technology becomes more and more important and offers great benefits to
marketing. Blockchain technology fosters transparency, protects consumer data, increases …

Blockchain Technology and Its Brunt on Digital Marketing

D Thangam, AB Malali, SG Subramaniyan… - … and Applications for …, 2021 - igi-global.com
The proliferation of information and communication technology and online business
platforms joined together with smartphone technology and thereby changed the business-to …

[PDF][PDF] Blockchain Deployment in Marketing: Developing Conceptual Frameworks and Research Propositions.

PM Madhani - IUP Journal of Business Strategy, 2022 - researchgate.net
Marketers often overwhelm their customers with too many ads, emails, coupons, and
messages. Blockchain deployment in marketing will bring more trust, transparency, and …

Enhancing marketing capabilities using blockchain

P Doshi, R Sandhane - AIP Conference Proceedings, 2022 - pubs.aip.org
Blockchain technology aims to change how almost every company is especially marketing
companies handle the data. After crashing on the scene as the driver behind Bit coin in …

Pass-through of the policy-induced E85 subsidy: Insights from Hotelling's model

J Luo, GC Moschini - Energy Economics, 2019 - Elsevier
We build a structural model of imperfect competition for a retail market that supplies both low-
ethanol (E10) and high-ethanol (E85) gasoline blends. The model permits us to study some …

An exploratory study to identify effects of Blockchain technology on organizational change and practices

R Yadav, I Naim, M Kumar, S Misra… - … IEEE Technology & …, 2023 - ieeexplore.ieee.org
Through this study, authors were able to identify and analyze current literature and experts'
prospects in regards of blockchain technology and further conceptualized various …

Diffusion du Commerce Electronique en Tunisie: Une Analyse et Modélisation des Comportements D'adoption de L'internet et des Services Marchands par les Jeunes

M Sebei - 2018 - theses.hal.science
A l'ère de la troisième révolution internet, celle de l'internet des objets (IoT), beaucoup
d'espoir sont tournés vers les technologies numériques pour développer les économies et …

Quality Considerations in Digital Zero-Price Markets: OECD Background Paper

J Mancini, C Volpin - DAF/COMP (2018), 2018 - papers.ssrn.com
Quality Considerations in Digital Zero-Price Markets: OECD Background Paper by James
Mancini, Cristina Volpin :: SSRN Skip to main content PDF icon Download This Paper Open …