Flow has been regarded as an important phenomenon for understanding and delivering
compelling experiences to consumers when using computer‐mediated services. Despite the …

The completeness of features provided by each E-Commerce is one of the criteria for buyers
in determining where to make transactions. One of the features that attract the attention of …

Purpose-The motive of this study is to find out the determining factors that encourage and
influence the online buying behaviour amongst consumers. In a world where everything is …

Purpose The purpose of this paper is to understand the effect of online cross-
recommendation of products from e-retailers on consumers' instant cross-buying intention …

Purpose Recent years have witnessed the development of a variety of rating systems but the
authors have little knowledge about their impact on users' perceptions of information quality …

The study explores the impact of Chat Generative Pre-trained Transformer (ChatGPT) and
existing artificial intelligence (AI) recommenders on consumer choice, examining whether …

Purpose The purpose of this paper is to explore the relationships among cognitive-based
trust, affect-based trust, sense of belonging, self-image congruity, perceived community …

Purpose Many online merchants today have adopted web personalization in the form of
personalized product recommendations (PPRs) to improve consumer's decision quality. The …

Purpose Although the use of e-book readers has become increasingly widespread, there
are few studies to evaluate e-book user behavior and satisfaction with commercial e-book …

E-commerce has penetrated deep into the milieu of today's generation and has overtaken
traditional commerce. Compared to traditional commerce, a few aspects like the absence of …