Social data in digital form—including user-generated content, expressed or implicit relations between people, and behavioral traces—are at the core of popular applications and …
S Alhabash, M Ma - Social media+ society, 2017 - journals.sagepub.com
The current research explores differences between Facebook, Twitter, Instagram, and Snapchat in terms of intensity of use, time spent daily on the platform, and use motivations …
R Dolan, J Conduit, J Fahy… - Journal of strategic …, 2016 - Taylor & Francis
The proliferation of social media platforms and corresponding consumer adoption in recent years has precipitated a paradigm shift, significantly altering the ways customers engage …
Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both …
R Rauniar, G Rawski, J Yang… - Journal of enterprise …, 2014 - emerald.com
Purpose Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior …
This study explores the relationship between perceived bridging social capital and specific Facebook-enabled communication behaviors using survey data from a sample of US adults …
Social media has created networked communication channels that facilitate interactions and allow information to proliferate within professional academic communities as well as in …
In recent years, we have witnessed the rapid proliferation and widespread adoption of a new class of information technologies, commonly known as social media. Researchers often rely …
Social networks have become an additional marketing channel that could be integrated with the traditional ones as a part of the marketing mix. The change in the dynamics of the …