The literature on social media marketing (SMM) elucidates how SMM can improve consumer
behavior within the tourism industry. However, the lack of empirical examination of the …

Purpose The study investigates the antecedents and consequences of digital ad avoidance
in the e-commerce industry. This study aims to investigate how digital ad avoidance relates …

In today's fiercely competitive smartphone market, brand evangelism has become a critical
business objective. This study aims to investigate the relationship between HEXACO …

Yerli ve milli markalar son zamanlarda Türkiye'de gündeme gelen bir konudur ve dolayısıyla
tüketiciler bu kavramla sık sık karşılaşmaktadır. Bu çalışmanın amacı, etnosentrik …

By investigating customers' subjective understandings and processes of interpretation, this
research hopes to gain a better grasp of what it's like to consume and be branded. It focuses …

Purpose–This study explores the impact of Green Satisfaction (GS), Consumer Willingness
to Pay (CWP), and Green Loyalty (GL) on Green Brand Evangelism (BE) within the …

This study explains the strategic application of influencer marketing in the business to
business (B2B) context and reveals the challenges that B2B organisations face in influencer …

This research aims to examine and understand whether interaction quality, physical
environment quality, result quality, brand image, brand symbolism, and customer satisfaction …

Dini bir terminoloji olan evangelizm, 2000'li yılların başında, bir markaya duyulan güçlü
bağlılık ve bu bağlılıkla karakterize edilen propaganda davranışını tanımlamak için …

Purpose. This study aims to understand how to build a positive relationship between
communication via social media and customer satisfaction for classified hotel …