International market selection and segmentation: perspectives and challenges

N Papadopoulos, O Martín Martín - International marketing review, 2011 - emerald.com
Purpose–This paper has two overall goals. The first is to serve as a broad overview of the
literature on the subject theme, with three main objectives in mind: to highlight the …

International Entrepreneurial Orientation (IEO): A bibliometric overview of scholarly research

R Gupta, R Pandey, VJ Sebastian - Journal of Business Research, 2021 - Elsevier
This study reviews the current state of research on international entrepreneurial orientation
(IEO). Using a bibliometric and network analysis of 86 scientific documents on IEO collected …

Firm size, business experience and export intensity in SMEs: A longitudinal approach to complex relationships

A Majocchi, E Bacchiocchi, U Mayrhofer - International Business Review, 2005 - Elsevier
The objective of the paper is to test the effect of firm size and business experience on export
performance. In fact, despite a growing number of empirical studies, the question of the …

The role of systematic international market selection on small firms' export performance

LE Brouthers, G Nakos - Journal of small business …, 2005 - Wiley Online Library
This article hypothesizes that, on average, small and medium‐sized enterprises (SMEs) that
use a systematic methodology in selecting foreign target markets (what we call systematic …

[图书][B] International Marketing Management

R Berndt, CF Altobelli, M Sander - 2023 - Springer
Companies are facing increasing market dynamics in many markets. Rapidly changing
consumer behaviour, frequent governmental and legal changes as well as aggressive …

Distance factors and target market selection: the moderating effect of market potential

S Malhotra, K Sivakumar, PC Zhu - International marketing review, 2009 - emerald.com
Purpose–The paper is in the domain of marketing strategies of multinational firms.
Specifically, it aims to focus on target market selection of multinational firms …

Determinants of international marketing strategy for emerging market multinationals

S Rana, S Prashar, MK Barai… - International Journal of …, 2021 - emerald.com
Purpose The main objective of this study is to evolve the basis of beneficial impact
assessment of international marketing strategy (IMS) for emerging market multinationals by …

The impact of market orientation on the internationalisation of SMEs

CI Fernandes, JJM Ferreira, CA Lobo… - Review of International …, 2020 - emerald.com
Purpose A key point in the internationalisation process of companies comes with the choice
of international market. Following this choice, the results companies may thereby obtain help …

Pengaruh nilai tukar, kebijakan dividen dan struktur modal terhadap return saham pada perusahaan yang terdaftar di Jakarta Islamic Index

A Amri, Z Ramdani - Jurnal Ilmu Keuangan Dan Perbankan (JIKA), 2020 - ojs.unikom.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh Nilai Tukar, Dividend Payout Ratio
(DPR), dan Debt to Equity Ratio (DER) terhadap return saham. Sampel yang digunakan …

Linking market orientation to international market selection and international performance

X He, Y Wei - International Business Review, 2011 - Elsevier
One key strategic decision in a firm's internationalization process is the international market
selection (IMS). IMS must match the firm's own-specific resources and capabilities for …