[HTML][HTML] Less is more! A pathway to consumer's transcendence
Abstract In the 1987 film 'Wall Street', apart from telling the world that “Greed, for lack of a
better word, is good.“, Gordon Gekko, portrayed by Michael Douglas, notably remarked,“I …
better word, is good.“, Gordon Gekko, portrayed by Michael Douglas, notably remarked,“I …
Consumer insights on cultural appropriation in fashion: a Douyin analysis
P Bhatnagr - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This study investigates consumer perspectives on cultural appropriation in the
fashion industry by analysing user-generated content on Douyin. Design/methodology …
fashion industry by analysing user-generated content on Douyin. Design/methodology …
Act your age to engage: field evidence on parent versus brand extension
L Tincknell, F Mathmann, B Torgler… - Journal of Brand …, 2024 - Springer
Brand managers have to allocate limited resources between developing new brand
extensions and supporting parent brands. We contribute by demonstrating how social media …
extensions and supporting parent brands. We contribute by demonstrating how social media …
Undertanding the relationship between corporate brand personality and brand equity: Insights from employee and customer brand equity
DSC Tsen - 2023 - figshare.swinburne.edu.au
Brand equity is commonly known as the commercial value of the brand. There is limited
empirical study on employees and customers as equity sources for a brand. Research …
empirical study on employees and customers as equity sources for a brand. Research …