In the last several decades, electronic word of mouth (eWOM) has been widely used by
consumers on different digital platforms to gather feedback about products and services from …

Electronic word of mouth (eWOM) has been widely used by most consumers on different
digital platforms. This review aimed to obtain further insights into online consumer behavior …

The main objective of this exploratory study is to identify the social, economic, environmental
and cultural factors related to the sustainable care of both environment and public health …

The main aim of this study is to identify the key factors in User Generated Content (UGC) on
the Twitter social network for the creation of successful startups, as well as to identify factors …

Recent years have been characterized by the ubiquitous use of social networks as a mean
of self and social identity, which offers new opportunities for qualitative and quantitative …

Although large amounts of data are now available to companies, mere possession of these
data is not sufficient, and for better business decisions, it is necessary to perform thorough …

ABSTRACT The Black Friday event has become a global opportunity for marketing and
companies' strategies aimed at increasing sales. The present study aims to understand …

The# MeToo movement is among the most impressive social movements of recent years that
have attracted stakeholders' attention and changed social mindsets. The present study …

In recent years, the development of new technologies and, in particular, the internet has
encouraged industries such as the tourism to adapt their business models to the new forms …

This study aimed to compare two techniques of business knowledge extraction for the
identification of insights related to the improvement of digital marketing strategies on a …