Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

Purpose The purpose of this paper is to investigate how previous literature has analyzed the
role of augmented reality and virtual reality in the field of tourism, distinguishing between …

Virtual Reality (VR) experience escapes allow individuals to spend hours on end in
immersive virtual environments and interact with content in a world that is providing shelter …

Every so often, a confluence of novel technologies emerges that radically transforms every
aspect of the industry, the global economy, and finally, the way we live. These sharp leaps of …

A multimedia approach to the diffusion, communication, and exploitation of Cultural Heritage
(CH) is a well-established trend worldwide. Several studies demonstrate that the use of new …

Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the
tourism supply side and tourists alike. The purpose of this study is to analyse VR research in …

Augmented reality (AR) is increasingly used as a marketing, information and experience
channel within the tourism industry. However, little is known with regards to the actual value …

The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …

Abstract “Progress in information technology and tourism management: 20 years on and 10
years after the Internet—The state of eTourism research” is reviewed in terms of its …

Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …