Highlights•Emotions embedded in marketing appeals or in decision contexts influence
decision-making.•Consumers are influenced by emotions that are both related and …

Purpose–The purpose of this second of two companion papers is to further review the
insights provided by experimental studies examining financial decisions and market …

Consumer resistance and inertia related behaviors are as important as adoption behaviors.
Resistance can lead to unwillingness on the part of the investors to invest in a particular …

Countercyclical risk aversion can explain major puzzles such as the high volatility of asset
prices. Evidence for its existence is, however, scarce because of the host of factors that …

The current research investigates the role of fear in the creation of emotional attachment to a
brand. Previous research examining the influence of incidental negative emotions on brand …

Purpose With the advent of increasingly sophisticated AI, the nature of work in the service
frontline is changing. The next frontier is to go beyond replacing routine tasks and …

The recent financial crisis caused a shock to private wealth. Households with low financial
literacy are less likely to own risky assets directly. Therefore, fewer of them report financial …

We develop a conceptual analysis and account of how emotions influence behavior in
financial markets. To motivate our approach and to establish the need for such research, we …

ABSTRACT A common finding in the study of emotion and decision making is the tendency
for fear and anxiety to decrease risk taking. The current meta-analysis summarises the …

This research investigated the effect of the food values, positive anticipated emotions,
attitude toward the brand, and attitude toward eating a hamburger on purchase intention in …