Die Kapitel sind ausschließlich von Doktoranden verfasst, die selbst in empirische Projekte
eingebunden sind. Sie berichten über die Erkenntnisse, die sie in ihrer …

Zusammenfassung Im Ablauf des empirischen Forschungsprozesses stellt sich nach der
Festlegung der Datenerhebungsmethode und der entsprechenden Skalierung der zu …

Citation and reference analysis has been used to describe the rise and fall of paradigms,
theories, and research specializations. This study examines research articles incorporating …

Zusammenfassung Die Messung von Erfolg stellt einen zentralen Baustein in vielen
Forschungsbereichen wie bspw. der Marketingforschung, der Forschung zum strategischen …

While sales managers spend much of their time resolving sales force-related problems,
existing theory offers little insight into the social exchange processes which occur in problem …

It is a globally accepted strategy that, retaining existing consumers is significantly cost
effective than focussing on acquiring new consumers. In brick-and-mortar retailing, sales …

Information sharing practises among the supply chain partners enhance supply chain
flexibility. The exchange of information sharing, however, may not ensure the expected …

It is too difficult to measure the salesperson job Management experts have debated for
decades that the most useful way to assess employee performance in today's businesses is …

Organisations are moving to overseas markets at an ever-increasing pace. This research
explores the linkages between culture, employee performance, and talent management in …

Negative incidents mean adverse situations that are not anticipated and therefore catch
customers' attention. Despite these incidents' significance for how relationships develop …