In this study we review the literature on SM as a resource and how it has been linked to
value creation. Conceptualising SM as a multifaceted resource (using the 4R Model) in a …

By integrating the theories of coopetition and dynamic capabilities, this study investigated
whether and how coopetition contributes to innovation performance in digital new ventures …

Most existing research on climate change, sustainability, and branding focuses only on
consumers and fails to explain these from the perspective of business-to-business buyers …

Purpose The purpose of this paper is to understand the main drivers of change in the
relational approaches adopted in business-to-business (B2B) companies as an effect of the …

Purpose This study aims to explore the impact of marketing agility on the business-to-
business (B2B) firms' capacity to address unexpected events such as the recent coronavirus …

Purpose This study aims to explore the influence mechanism of digital platform capability on
firm performance in the business-to-business (B2B) context. This study draws on the core …

Purpose This study aims to offer a conceptualization of sales transformation, a phenomenon
that is redefining the role of salespeople and the nature of Business-to-Business (B2B) …

Purpose This study focuses on the self-organized cooperative consumption of platform
participants on social media platform, and reveals how the brand owner cooperates with two …

Current research has contributed to multiple relationship marketing models with digital
migration, while studying multiple mediation effects of constructs like customer review …

Purpose Despite data being a hot topic, little is known about how data can be successfully
used in interactions in business-to-business relationships, specifically in the boundary …