This study aimed to investigate the thoughts that social media users have prior to posting or
'liking'images on social media; particularly exploring the presence of egoistic, self …

As athletes enter a new chapter in their lives retiring from their sport, the challenge of
upholding and enhancing personal brands arises. There has been extensive research on …

Social media allows sport entities (organizations, athletes, coaches, fans, and partnering
companies) to reach audiences across the world and create, extend, maintain, and improve …

This paper examines the usage of Twitter by professional soccer clubs and players in the
context of a major sporting event. The study focuses on the UEFA Champions League Final …

After studying this chapter, you will be able to do the following: Understand the importance of
using social media to develop a sport brand, for a team as well as an individual athlete …

Günümüzde tüketicilerin hazır giyim ürünlerinde hangi reklam aracından etkilendikleri ve
hangi markaları tercih ettiklerinin belirlenmesi pazarlama açısından büyük önem arz …

The adoption of e-learning systems has been increasing and reports indicate that Asia has
the highest percentage of the growth towards e-learning systems. Following this backdrop …

Small business owners who fail to apply effective Internet marketing strategies could
negatively affect customers' purchasing decisions, and business profitability and …

Zoological collections have relied upon social media as a valuable platform to communicate
their values and self-advertise to an interested public audience. Zoo visitation was …

El objetivo general planteado en la investigación es determinar la relación entre el uso de
Facebook y la imagen de marca de un centro educativo en la ciudad de Lambayeque. La …