Predictive Analysis of Customer Booking Completion with British Airways: Harnessing Data Mining Techniques

US Umar, R Mafas, ME Rana - 2023 IEEE 21st Student …, 2023 - ieeexplore.ieee.org
In this study, advanced data mining techniques were applied to predict and categorize
customer ticket sales for British Airways based on online behaviour. Leveraging a unique …

An Evaluation of Leveraging AR and VR for Enhanced Customer Engagement and Operational Efficiency in e-Commerce

ME Rana, K Shanmugam… - 2024 ASU International …, 2024 - ieeexplore.ieee.org
In the contemporary global economy, technology serves as the driving force behind
industries spanning diverse sectors, marked by transformative industrial revolutions that …