Millennials: America's cash cow is not necessarily a herd

SJ Migacz, JF Petrick - Journal of tourism futures, 2018 - emerald.com
Purpose The purpose of this paper is to examine the travel motivations, perceived benefits of
travel, and the utility of travel mediums among US millennials. Design/methodology …

Discovering the authenticity of a Liberation Cultural Heritage experience in South Africa: a market segmentation approach

B Mgxekwa-Qumba, M Kruger - Journal of Heritage Tourism, 2024 - Taylor & Francis
This research addresses a significant gap in the literature concerning the authenticity of
tourism experiences, particularly in the context of cultural heritage sites. It focuses …

Business location: From strategy to customer satisfaction

C Scarlat - FAIMA Business & Management Journal, 2020 - search.proquest.com
This paper proposes a discussion on criteria related to decisions to be made in order to
choose the business location, signalling that approach might be different in case of small …

Exploring the effect of branding on heritage tourism management in China

X Yin - 2022 - pearl.plymouth.ac.uk
China's World Heritage Sites have increasingly been developed to exploit local tourism and
alleviate poverty. However, this destination brand may lack a vital destination branding …

[PDF][PDF] The 1677 Siege of Malmo-A Gamified Past Simulation for improving Cultural Heritage interpretation

T Géraudie - 2021 - lup.lub.lu.se
Thesis - Official document Page 1 The 1677 Siege of Malmo - A Gamified Past Simulation for
improving Cultural Heritage interpretation Key Words: Digital Heritage interpretation, VR …

[PDF][PDF] E-Marketing Development of Egypt's UNESCO World Heritage Destinations

NA Kotb - 2014 - academia.edu
In an information-driven world, web technology has become an indispensable aid in the
marketing development of many industries, particularly tourism with the critical role it plays …