Sensory perception is understood to be a complex area of research that requires
investigations from a variety of different perspectives. Although researchers have tried to …

The COVID‐19 pandemic has caused drastic disruptions to many multinational
companies'(MNCs') supply chain management, pushing them to relocate their …

Visual marketing communications consist of two components:(1) semantic content (eg,
headings, images, copy) that communicates a brand's positioning, benefits, and personality …

This research finds evidence for a plural name advantage on brand attitude. Six studies,
including two archival datasets with real market brands and four experiments using fictitious …

Natural claims have been increasingly used by brands across a variety of product categories
to address the growing concerns about sustainable and healthy consumption. To add …

Nearly every aspect of the eating environment can impact how consumers perceive their
meal, including table setting styles. Previous studies have found that consumers have …

Digital ads often display video content in which immobile products are presented as if they
are moving spontaneously. Six studies demonstrate a speed-based scaling effect, such that …

Even as artificial agents (AAs) become more prevalent in service encounters, customers
continue to express generally unfavorable views of their creativity, which can lead to …

Purpose In this research, the authors aim to investigate the impact of product display
quantity on consumers' online purchase intention through the diminished pain of payment, in …

Grocery stores are increasingly grouping complementary products into meal bundles, a
tactic that warrants further investigation. This research explores the impact of presenting …